Okkia
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Role
Design Direction
User Interface
User Experience
Motion Design
Rebranding
Creative Strategy
Copywriting
overview
OKKIA is an Italian eyewear brand with a bold, accessible and playful identity. The work focused on strengthening this personality through a series of campaigns and creative activations, translating the brand’s attitude into concepts, stories and visual experiences. Across different projects, strategy, copy and art direction worked together to build a distinctive communication language while allowing each campaign to have its own character.
approach
Rather than treating each campaign as a standalone piece of communication, the approach was to start from OKKIA’s personality and reinterpret it through different creative ideas. Each project was built around a clear concept that could shape the narrative, tone of voice and visual direction. This allowed the brand to experiment with different worlds and formats while maintaining a recognizable attitude: playful, unexpected and never taking itself too seriously.
Deliverables
Creative Strategy
UX/UI
Design
Concept
