Bay Bag
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Role
Design Direction
User Interface
User Experience
Motion Design
Rebranding
Creative Strategy
Copywriting
overview
The Great Escape is a campaign for BAY BAG built around movement, speed and the instinct to keep going. Through a series of sport-inspired scenarios, the project transforms the backpack from an everyday object into a companion for people constantly looking for their next escape. Skiing, surfing, parkour and mountain biking come together within a single visual world, connecting the product with a more dynamic and adventurous attitude.
approach
The campaign was conceived around the idea of recreating the energy of outdoor sports entirely inside the studio. Rocks, slopes, obstacles and physical structures were used to build surreal environments where movement could become the central element of the imagery. Rather than presenting the bags as static products, they became part of the action, reinforcing a visual narrative built around determination, freedom and the desire to move beyond the ordinary.
Deliverables
Campaign Concept
Web Design
UX/UI Design
Art Direction
Content Production
Motion/Video
