Exin Group
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Role
Web Design
User Interface
User Experience
Motion Design
Rebranding
Creative Strategy
Copywriting
overview
We Are Exin is a visual project created for EXIN Group, a Tuscan leather goods manufacturer working across design, development and production. The project set out to portray the company beyond the traditional language of manufacturing, revealing the people, craftsmanship and creative culture behind its products. Set inside the factory itself, the imagery brings together artisans at work, classical dancers and fashion to create a more contemporary and unexpected portrait of EXIN.
approach
The approach was built around contrast. The precision and physicality of leather craftsmanship were placed alongside the control and elegance of classical dance, creating a dialogue between two disciplines shaped by technique, repetition and human skill. By introducing fashion imagery directly into the working environment, the factory became more than a backdrop: it became part of the visual identity of the project, balancing craftsmanship with a fresher, more provocative and contemporary attitude.
Deliverables
Web Design
UX/UI
Creative Strategy
Art Direction
Concept Creative
