Back To Apollo

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Role

Design Direction

User Interface

User Experience

Motion Design

Rebranding

Creative Strategy

Copywriting

overview

Back to Apollo is the digital home and presentation of Apollo, an independent creative agency based in Florence. The project was conceived to translate the agency’s identity, attitude and multidisciplinary approach into a cohesive experience, combining a new website with a presentation film that captures its vision, work and personality. Rather than creating a traditional agency showcase, the goal was to build a bold and dynamic introduction to Apollo and the creative world behind it.

approach

The project started by defining how Apollo’s identity could translate into a digital experience without losing its character. Rather than following a conventional agency structure, the website was designed around the way Apollo communicates: direct, visual and deliberately unconventional. Strategy, copy, interface and motion were developed as parts of the same system, using typography, pacing and interaction to give the experience its own rhythm. The presentation film followed the same direction, extending the identity into motion and creating a more immediate introduction to the agency.